How to do Keyword Research for SEO

Keywords play a very important role in SEO So in today’s blog we will know what is a keyword and why is keyword so important in SEO and also in this blog I will tell you how you can use keywords to increase your website ranking on your search engines and also in this blog I will tell you how to use keywords in  SEO and what things to keep in mind so let’s start  so as I told you today we are going to talk about keywords so what is keywords? If I explain in a very normal language, then keywords are basically  those words or phrases Sometimes it can be one word, sometimes it can be more than one  So that’s why I said that keywords are those words or phrases that describe what your content is about or I say what is the information on your web page Let’s take an example , suppose you have a blogging website and there is a page on that website where you are explanining  what is digital marketing  so what is digital marketing? , Digital marketing, Marketing All these are our keywords. These keywords will tell you what your content is about If I talk from the perspective of SEO, then the meaning of keyword  is little different . 



We have understood what keywords mean for the audience Keywords mean your website, about whom your website is about But when we do SEO of any website, keywords are basically those  words for us on which we want our web page to rank for example , if you have a blog related to digital marketing  on any web page So you will want that whenever a person types any keyword related  to that blog or digital marketing like what is digital marketing or digital marketing or digital marketing 2024 whenever someone types such keywords, he should see my website on top rank So for SEO executive or SEO manager, if you are doing SEO So keyword means those words or phrases on which you want to  rank your website. Now the question arises that why is it necessary to  understand or research keywords to do SEO? So see, I think I have already given the answer in the definition These are the words on which you want your website to rank So you will put those words in your content Basically, you will tell Google’s crawler that this is my page, it is about this particular subject So what will Google do? It will read it and Google will aslo that whenever someone types a query related to digital marketing  or what is digital marketing So I have to show him this page because this page is absolutely So basically, to show the relevancy of Google’s crawler, you put your keywords But now the question arises, do you put keywords only for Google? So it is not like that, as you know that search engines consider many factors to rank your website One of them is keyword which we have just discussed  But it does not mean that if you put good keywords, relevant keywords, then your website will rank But mainly the keywords you use in SEO, you do it for your user, that is , for your audience So basically whatever audience, like suppose someone wrote what is Digital marketing So if he gets your website and there are exactly the same keywords in your website that he has searched  Let’s take another example, like you have a salon in Delhi So what is the requirement that he wants to know about the best salon in Delhi So what will he do, he will go to the page where he is getting this exact information  So that’s why knowing keywords in SEO from  the point of view of the audience and from the point of view of the crawler keywords play a very important role for both.


How to use Keywords in SEO . Now the answer to the last question is how to use keywords in SEO I will tell you in many upcoming blog how you will research, how you will pick keywords . How will you apply them, where will you put them But there are some things that I would like to tell you in this. That first of all, whenever you put a keyword in your content you have to be very careful about moderation. Moderation means not to use excessive keywords . There is a word keyword density, about which I will talk in that all the words in your content, only 2 or 3 % or them should be your keywords. whatever your keywords are they should come in a sentence in a topic in a paragraph in a systematic way like if I have to use the word digital marketing then i will  put it in a line, not randomly anywhere We don’t have to do keyword stuffing , but we have to do keyword planning in good way And write content according to the keywords There is a lot of difference between keyword stuffing and keyword planning , which I will talk about in the next blog So this was a very small introduction to keywords, I have explained its importance to you  in the coming blog , We will do practically everyting together I will teach you how to use each tool, how to apply it , how to  create content how to become SEO friendly.

Comments

Post a Comment

Popular posts from this blog

Aspects Regarding a Student’s Future in Canada

Image
Studying in Canada can open up many opportunities for students. The country is known for its high-quality education system, diverse culture, and welcoming environment. Here are some key aspects regarding a student’s future in Canada:  1. Quality Education:   Canadian institutions are globally recognized for their rigorous academic standards. Programs often combine theoretical knowledge with practical experience.  2. Diverse Fields of Study:   Canada offers a wide range of programs in various fields, from engineering and technology to arts and social sciences.  Many universities collaborate with industries, providing students with valuable networking opportunities.  3. Work Opportunities:   International students can work part-time while studying and may qualify for work permits after graduation.  Post-Graduation Work Permit (PGWP) allows graduates to work in Canada for up to three years, depending on their program length.  4. Pathway to Perma...
Read more

Introduction On Page SEO Checklist

Introduction On page SEO Checklist 1 Identify  target keywords 2 Add meta tag , title tag and description tag  3 Optimise the headline ( h1 , h2, h3 , h4 , h5 , h6 ) 4 Check url slug for seo friendliness  5 Use target keywords in your content 6 Ensure high quality content 7 Use header tags for subheadings 8 Improve navigation with internal & external links 9 Add engaging visual content 10 Apply schema markup 11 Ensure your page is indexed 12 Improve page loading speed and add sitemaps Meta Tags : Title It defines title of each webpage 1 Length of meta title is upto 580 pixels. 2 Meta title appears in search engine result pages. 3 Most Important keyword are placed in meta title. 4 Title should focus on keywords of that particular page. Meta Description It”s a small description or content of page or we can say it’s small summary of webpage content. 1 Length of meta description should be 920 pixels. 2 Important and competitive should be placed in meta description. 3...
Read more

First SEO Project Strategy Where and How to Start?

Image
Do you know where the biggest problem in learning SEO is? We have so many theories, whether we see on the internet or many people tell us but when we talk about real life, no one tells us how to do them and I think you will all agree with me that practical knowledge is as important as we should know the basics of SEO so in today’s blog, the most important part of the practical session that whenever you have a SEO project, how to start it? That is what we will do first, then what will happen, then how will we plan it? I will discuss all these things with you in today’s blog. Whenever you have an SEO project, what will be its outline? Or I say how do you start an SEO Project? How can you start and execute it? By the way, this is our complete course, which I will teach you. So make sure you follow my blog. So let’s talk first. How will you get this project? See if you work in a company you can handle the digital marketing of that company yourself this can be the first point the second po...
Read more